Press Release

FOR IMMEDIATE RELEASE February 4th, 2020


The World’s Most Famous Dog Returns to Azoomee
Lassie on Azoomee

LONDON, UK, February 4th, 2020 / Azoomee, the kids’ media company creating safe, positive screen time on all streaming platforms and mobile devices, has today signed a deal with ZDF Enterprises to bring a second season of the beloved classic series Lassie to its catalogue.


Azoomee selected the second season of Lassie because this show illustrates what a dog can teach children: a sense of responsibility, unconditional love and friendship, and emotional intelligence. The world’s favourite Collie is back on the job in this new series, and we’ll get to know her better than we ever have before.


“For generations, Lassie has been an icon in family entertainment,” said Luca Fiore, Head of Content at Azoomee. “Through Lassie’s experiences and adventures, we closely share the strong emotional challenges our characters have to face in each episode, which role models teamwork and problem solving for kids.”


Whether acting on convictions or intuitions or facing their greatest fears, their inner doubts and their feelings of guilt, Lassie helps her human friends develop and assert their personalities in the course of their extraordinary adventures amid magnificent natural surroundings.


As Lassie shares her thoughts with the audience, we’ll discover the true depths of her loyalty and her courage, and her love for one very special young girl, an adventurous 10-year-old named Zoe Parker, whose hunger for adventure is as large as the National Park that she and Lassie call home.


Both the first and second season of Lassie are available alongside thousands of TV episodes, videos and tutorials on Azoomee, along with more than 300 games and interactive activities.



Azoomee is a kids media company and app development studio. Our mission is to provide safe and positive screen time to families around the globe. Partnering with the largest telcos, cable operators and devices manufacturers, Azoomee is live in 120 countries on mobile devices, connected TVs and on the web. Our acquisition of Da Vinci Media in 2019 has significantly expanded our footprint and our audience to 47 million families worldwide.




Awesome begins with Azoomee! Visit to learn more.





ZDF Enterprises was founded in the year 1993 as a 100% private subsidiary of ZDF, one of the biggest and most renowned television broadcasters in Europe. On behalf of ZDF, ZDF Enterprises is responsible for worldwide program sales, the implementation of international coproductions, license purchasing for quality programs, marketing online rights and the merchandising of strong ZDF program brands.


In addition to its commercial activities for ZDF, ZDF Enterprises has also been able to establish itself successfully as an independent market player in both national and international environments. As part of a powerful Group, the company has at its disposal the largest German-language program collection in the world, consisting of series and mini-series, TV movies, documentaries and children’s programs.


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