Imagine the scene. Your kid comes back from school in a horrendous mood. They’re sporting a sour face, a grumpy attitude, and a short fuse. What do you think the kindest response is? To let it go and be patient, without any positive intervention? Or to try to turn that frown upside down with some much-needed cheering up?
Chances are you probably think the kindest act is the latter… because as parents, we usually want to see our kids smile rather than scowl. But sometimes the truly kind approach is to let kids experience bad emotions. So often, kids aren’t allowed to simply be human. We don’t let them have crappy attitudes or down-in-the-dumps days. But don’t we have those sometimes as adults?
We interviewed Ariane de Bonvoisin, an author, speaker, entrepreneur and expert coach who focuses on life skills, change, happiness and inspiration. She’s noticed that most parents don’t allow their kids to have bad days. In an effort to “fix” the situation, we often end up stifling their true feelings. The trouble is, when we do that, kids may grow up to think something’s wrong with them unless they’re always happy.
“Parents are unkind to their kids by wanting them to be different from what they actually are. The kindest act is to accept your child exactly as they are.”
A lot of people view the world in “good or bad” terms. Anger is bad, crying too much is bad. But Ariane proposes that all emotions are simply communication. We need to focus on what our children are communicating to us. All unkindness is communication, whether we are unkind to ourselves or to others.
So… how do we go about raising a kind kid?
Let’s start by first recognising what our conventional views of kindness are. We usually think of kindness in the form of outward acts towards other people – being polite to the waiter or to your grandparents, giving money to charity, holding the door open, cheering someone up, offering to wash dishes…
Sure, kids could do those things if we request it, but the true heart of being kind to others actually begins with being kind to yourself. If you want to be outwardly kind, you have to start from the inside.
“When kids know how to be kind to themselves, they will naturally be kind to others.”
Top Tips to Raise a Kind Kid
The idea of not being good enough is common for kids. Ariane tells us that self kindness is the antidote to that, but it needs to come from the parents first.
Kids need parents who are filling up their own bucket with kindness. When kids are exposed to parents who have guilt and negative self talk or self punishment, they absorb that. By positive role-modeling, parents set the scene and give children the tools they need to love themselves.
“Every parent I’ve ever met always says they just want their kids to be happy. But we don’t really help our tiny humans with that goal…instead, we project lack onto them. Everything becomes about performance and what is expected of them.”
Parents too often are focused on what kids are missing or not doing, or what expectations they haven’t met. Ariane suggests that on average, parents do not compliment enough. A good rule of thumb? Parents should try to give six compliments to every request for a change in behaviour.
Kindness is a way of being, but it’s also just a healthy emotional state. Sadness and anger are both incredibly healthy emotional states, too.
Ariane believes all kids (and grown-ups!) are kind and unkind. So don’t expect your child to be kind all the time! All emotions are welcome. Kids need to know they’re in a safe space, as opposed to getting in trouble for being unkind.
She advises that we need to teach kids humanity skills. It’s ok to be angry, sad, anxious, etc. Accepting all our emotional states is one of the first steps of self-kindness.
“Feelings are like clouds in the sky. They’ll move through you.”
It’s important for kids to recognise that feelings shift and that they don’t define who they are. Just because you’re sad now doesn’t mean you will be forever. A bad day today doesn’t mean tomorrow will also be gloomy.
Ariane practices a “Wrap up the Day” exercise with her son, Everest (age 6). At bedtime she asks her son if he has any emotions he’d like to let go of. She finds out so much about his day this way! If he has any yucky feelings, he sometimes gives them a name or a shape. Ariane takes deep breaths with him while she pretends to “pull” out the negative emotions from his body. Then her son lets her know when he’s back to feeling calm on the inside.
We think that’s a wonderful way to fall asleep peacefully.
“Don’t ask why someone was mean. Instead ask what happened to them. Remember: hurt kids, hurt others.”
Kids aren’t always the nicest, right? So what do you do when nasty comments arise? Ariane points out that underneath unkindness is always a cry for help. She suggests that we need to get to the root of the issue to truly understand. But it’s also important to arm kids with an active response to unkindness.
Ariane teaches kids to “Shield Up” and imagine an invisible shield that only lets in love and kindness. This gives kids a tool kit to use when they get into difficult situations. If someone is unkind, kids can choose to let the comments bounce off their shields.
“Teaching kids that this is a kind world — that’s revolutionary. The more we do that, the more kids will see and go out into the world expecting kindness.”
Most parents speak of how unsafe it is in the world, and want to shelter their kids. But protection is not the answer. Instead, we need to give them a model of the world that’s kind, loving and safe. Yes, some people choose to do bad things, but we can still have compassion for them.
“You get what you focus on. What you focus on expands.”
If we all focus on looking for the good in people and being kind to ourselves and others, perhaps our world will be a whole lot kinder. And that’s definitely something to smile about.
If dragging your kids away from devices results in tantrums even bigger than the great outdoors, we can relate. Parenting in our tech-driven culture can be an uphill battle (without the actual hills). At Azoomee, we care about instilling nature appreciation in kids, and this is how we do it.
82% of 5-7 year-olds go online for around 9 ½ hours per week. Combine that with school, home-work and stuff like ballet, karate, and those pesky negotiations over tooth brushing, and it can become tricky to find time to stop and smell the (real) roses.
That’s why we’ve carefully selected several shows that inspire kids to explore both the online and offline world.
We’re proud to have chosen Siyaya because it’s so unique in its format. Kids get to see parts of the world they might not otherwise as they follow the adventures of a group of teens who’ve never travelled beyond their own city limits. Siyaya takes us to fascinating places in and around South Africa’s national parks, and lets real kids investigate and organically react without a script.
A friendly guide named Oompee, who’s part nutty professor, part fearless ranger, leads the kids and shares his incredible nature knowledge along the way. The journeys are raw, honest, and exciting as the kids explore caves and wild rivers, abseil down mountain cliffs, and meet untamed creatures.
We love that Siyaya doesn’t shy away from dangers and fears. It embraces nature at its wildest, and there’s no escaping the sense of wonder that comes with that.
But you don’t have to go big to grab kids’ attention. We selected Bushwhacked Bugs because it heads into back gardens and playgrounds, where even the tiniest things can be totally epic! In this series, real kids search for bugs and discover the incredible creatures that live right under their noses. It’s inspiring to realise that you don’t need to travel far to explore cool stuff. Sometimes the most interesting discoveries are made right outside our own homes.
But it’s not just breath-taking scenery or live-action creepy crawlies that could amp up your kid’s interest in nature. We fell in love with the animated series Wild Kratts because it combines science education with mystery and comedy, while visiting animal habitats around the globe. It’s goofy and cartoony at times (which we adore!), but it’s always scientifically accurate.
Just remember that you don’t have to make huge changes to make a meaningful difference in how your kids feel about nature. Baby steps are a great way to go.
Snag a ten-minute family walk after dinner, and be cool that your kiddo came along to “do it for the gram”.
It’s not about having to choose either online or outdoors. It’s about helping our kids move easily through all walks of their modern lives, from screen to green and everything in between.
We’re looking for a super-organised Project Manager to join our team. In your role as Project Manager you will lead defined projects, working closely with the Creative Director to help manage the workflow of our design team; help with the day-to-day task management; stand-ups, scheduling and delivery of all in-house or partner-related design projects. You’ll be managing the production roll-out of a range of tasks, including:
Examples of projects
Key duties and responsibilities
Nice to have
About the role
Apply by emailing Adam Campbell at firstname.lastname@example.org and telling us why you’d like to work with us and what you can offer. Please include or link to your portfolio.
Our office is based near Old Street, London. Our team members, investors and advisors come from the Media & Entertainment industry and together we are executing an ambitious plan to grow Azoomee into the best children’s media technology company. Azoomee is a BAFTA-nominated, multi-award-winning product, selected by Apple as ‘App of the Day’ in 2018 and is partnered with O2 and Vodafone. This is a great opportunity to join our winning team at a key stage in the company’s life as we expand internationally.
It’s that time of year. Your kid’s begging for a £30 costume that’s so cheaply made, you know it’ll only last for the one night it was designed for. You’re too exhausted to put up decorations, so you buy a bag of those little plastic spiders and toss them over the dining table – job done! And most importantly, you’re hoping that the yoga class you manage to get to once a month has given you enough namaste willpower to make it through hours of trick-or-treating.
As terrifying as all of the above sounds, Halloween is just one day in the calendar. You’ll get through it. But there’s still something lurking in the shadows of your mind that’s far more frightening than ghosts and goblins. Even scarier than the almighty meltdown your kid had after devouring 17 different sweets in half an hour.
Parenthood. Now that’s what’ll keep you up at night.
There are no guide books, no one set of rules. It can feel like unchartered territory, where anything and everything can happen, at any time. And it’s not just about tackling the unpredictability of raising young kids. Of course that wears you out. But you’re also trying to navigate a tech-driven world where your little ones can hop online and stumble upon things that absolutely aren’t meant for innocent eyes.
Parenting today inescapably involves overseeing kids’ behaviour both offline and online. Pretty much every kid these days has access to a device, but even with controls and settings, it’s impossible to monitor your little web-wanderer’s every move. Negative influences are ample and pervasive, which means in the flash of a second, your kiddo can see things they can’t unsee.
The even bigger trouble too, is that once kids are free to roam online, it’s not just the stuff they see that’s the issue. It’s who or what they interact with. Kids may encounter cyber bullying, cyber predators, phishing, accidental downloads of malware, or even falling for scams.
Basically, letting your kids loose online can be the stuff of nightmares for parents.
This is the very foundation of why Azoomee was created. To offer a safe space where kids can be kids. We aim to give you all the amazing content your little ones love, in one big, wide digital world that they’re welcome to explore. We carefully hand select every single thing. From action-packed games to inspiring videos and DIY projects, kids get the online freedom they crave, while you get the security and assurance you need.
Azoomee knows it takes a village to raise exceptional humans. That’s why we’re in this together. Strapped in beside you on this crazy, beautiful, scary-as-ever, wondrous, roller coaster. We’d like to be a meaningful portion of your parenting process. And we hope to be a feel-good part of your day, in a way that makes your kids happy, and puts your worries at ease.
Parenthood really is the scariest hood you’ll ever go through. But with Azoomee, you’re not alone.
We want to give a shout out to all the ladies out there today. All the mamas, all the daughters, all the fierce women we know, in all walks of life. And for all the grown-up females in the world — we’d like to shake your hands. Because you’ve been around on this planet long enough to finally witness some much-needed changes in how young girls are expected to behave, dress, and play. You’ve seen the rise of more women in powerful positions, more female voices that are heard, and more girls truly believing in themselves. The definition of “feminine” is evolving, and we’re pretty damn stoked.
We want to raise kids who know anyone can do anything, regardless of how they pee (sitting, standing up, popping a squat – we’re all humans, right?) At Azoomee we believe in gender freedom, which means anyone can enjoy a whole range of experiences, unlimited by their gender. We want a world where girls can be badass ninja ballerinas, if they want. Tutus and nunchucks could be a sweet combo, after all.
But let’s face it, kids shows haven’t exactly been historically great at promoting self-reliant, relatable and aspirational girls. We’ve seen romantic, frail lovelies who are more concerned with their looks than books. We’ve grown up with knights in shining armour and princesses in pretty frocks. So we’re pumped that we’re entering a future where girls can love glitter and unicorns as much as they dig sword fights and trucks.
We know kids aged 4-7 are developing their sense of gender identity, and it matters what characters exist as their role models. Media plays a huge role in reinforcing stereotypes or reinforcing inspiring possibilities. There’s an important responsibility in how both girls and boys are portrayed because kids will look up to these characters. At Azoomee, we handpick shows that offer positive role modelling for all.
Since it’s International Day of the Girl, we wanna big up some of our coolest little leading ladies.
Take Dot, a tech-savvy girl with a strong curiosity and thirst for knowledge.
Or Addison, a young inventor who loves to solve mysteries!
And Mily, whose philosophical pondering investigates topics like “What is trust?” or “What is friendship?”
Then there’s Luna, who’s totally obsessed with science and nature, and uses her imagination and observation skills to answer her questions.
We carefully select TV shows that celebrate girls who are free to choose what they like, who aren’t restricted by gender norms, and whose actions are led by good hearts, not societal expectations. Let’s empower our daughters to be who they want to be, to feel confident and capable.
We hope you enjoy this International Day of the Girl. Here’s to a future where anyone can do anything!
Infomedia, the leading Direct Carrier Billing (DCB) organisation is pleased to announce a new partnership with the award-winning children’s learning platform Azoomee.
INFOMEDIA is delighted to announce an exciting new partnership with Azoomee, who wish to capitalise on the benefits of using Direct Carrier Billing (DCB) to allow customers to securely charge a subscription directly to their mobile phone bill, with as little as one click.
DCB has the power to reach over 4 billion people globally – more than any other payments mechanism – and combines this with unrivalled check-out conversion, convenience and security.
Azoomee is a perfect fit for DCB as they will be able to take full advantage of the need for a quick and seamless payment solution. Azoomee is a fun learning platform for kids aged 5+. Available globally and on any mobile device, the Azoomee app gives families unlimited access to premium games, videos and activities selected by educators. Their mission is to make screen time meaningful for every child in the world. Azoomee is building the world’s largest library of kids’ games, videos and educational activities based on 21st Century skills like STEM, creativity, nature and wildlife, logic and problem-solving.
INFOMEDIA is unique in being able to provide DCB payments to brands across all regions with a single, non-technical integration and near-zero operational impact and has an impressive network of carrier connections. They recently announced another partnership with a children’s media brand, Hopster, who provide high quality kids’ content for the pre-school market and are being recognised as the partner of choice for digital companies prioritising ethical conduct and data security.
“We’re absolutely delighted to add Azoomee to our growing portfolio of brands. It further reinforces the attractiveness of DCB to organisations that wish to provide a simple, secure payments experience across the globe,” commented Michael Tomlins, CEO. “It is wonderful that more and more of the world’s most recognisable digital operators are joining the DCB revolution.”
“Our partnership with Infomedia adds a powerful new way for parents across the globe to quickly and easily subscribe to Azoomee,” added Douglas Lloyd, co-founder of Azoomee. “Together we will enable even more families to enjoy our unique proposition of fun learning games and videos.”
There are in excess of 4 billion mobile phones in the world and this number is set to grow by 800 million over the next 3 years. Mobile devices are central to how consumers engage and transact with organisations, yet only a handful of businesses have managed to effectively monetise the world’s largest digital channel.
INFOMEDIA is a global leader in Direct Carrier Billing (“DCB”), enabling the world’s leading brands to conveniently charge digital purchases to more than 500 million customers’ mobile phone accounts in as little as a single click. In 2017 alone, INFOMEDIA processed over 50 million micro-payments, through its secure and robust micro-payments platform.
Azoomee is a fun learning platform for kids aged 5+. Available globally and on any mobile device, the Azoomee app gives families unlimited access to premium games, videos and activities selected by educators.
Our mission is to make screen time meaningful for every child in the world. That’s why Azoomee is building the world’s largest library of kids’ games, videos and educational activities based on 21st Century skills like STEM, creativity, nature and wildlife, logic and problem-solving.
For more information please contact: email@example.com
It’s the 14th of March and today is Pi Day … 3.14 … got it?! It’s a silly joke but, by combining maths and desserts, it points to something that we can easily forget: learning maths can be fun!
But sadly, if we don’t change the way kids learn, this is something our children are totally missing out on.
From the age of six studies show that kids feel real fear and anger as a result of a condition that’s being dubbed “mathematics anxiety”. They can even suffer physical symptoms like butterflies, a racing heart or difficulty catching their breath and it can lead to a whole host of behavioural problems in the classroom and at home. It can completely destroy the subject for children, limiting their learning, and in turn resulting in lower and lower adult numeracy levels.
According to the Nuffield Foundation report, Understanding Mathematics Anxiety, the proportion of adults with functional maths skills equivalent to a GCSE grade C has fallen from 26% in 2003 to 22% in 2011.
The problem starts early. Dr Ros McLellan, who led the interview research, notes: “Maths anxiety is very much an emotional reaction. Younger kids won’t want to go to school when they have maths classes; they get tearful and upset.”
So, how do we try to tackle this? We make it fun! We change the way our kids learn!
Technology offers a highly effective way to remove the stigma around maths through gamified learning. If a child is using logic, numeracy skills or solving sums while playing a game that they love, the negative associations fade away and the learning comes naturally. Suddenly the classroom seems a bit less scary!
Major causes of anxiety around maths include the association with poor marks, test pressures and teasing by other kids. By embracing games, we can remove these associations and replace them with something amazing: that maths is fun (it’s just playing with numbers after all).
I often hear adults boasting about being ‘bad at maths’. This is something that drives me crazy because most of the time it’s not true; it stems from the anxiety we felt as children. As parents, we need to challenge these stereotypes and embrace fun ways for our children to learn subjects where perhaps we didn’t excel. This way we can also overcome our own anxieties about the subject and remove the emotional obstacles that limit our children’s potential.
Looking for a starting point? Why not try Chef Slash on the Azoomee app. It’s designed to help children learn percentages and improve their estimation skills by sharing portions of food equally between different numbers of people. There are pizzas, fruit and even desserts to share so it’s perfect for Pi Day!
– Douglas Lloyd, co-founder, Azoomee
By now, you’ve almost certainly heard about the ‘Momo Challenge’ – it’s spreading like wildfire among kids on social media. For the lucky ones who haven’t been exposed to it, it’s a sickening chain letter style game that encourages children to share pictures of self-harm and even commit suicide. Now, terrifying images have started to appear spliced into Peppa Pig and Fortnite videos on YouTube Kids.
For many parents, ‘Momo’ is an all too familiar story. So too are the calls for greater regulation of social media and video sharing services for kids.
Sadly there’s a reality no one wants to admit: regulation cannot solve this problem. With over 400 hours of new content uploaded by users every single minute, it’s impossible to check everything. Someone will always be trying to beat the algorithm on user-generated content platforms like YouTube. And by the time content has been reported or taken down, millions of kids may have already been harmed by the content. Put simply, these services are simply not designed for kids.
Advice provided by organisations like Parent Zone is useful, but what parents actually need are solutions. Places where kids can go online safely, be entertained, learn and enjoy everything that is wonderful about technology. These platforms – curated by humans, not algorithms – exist today. For pre-school kids, I can’t recommend Hopster highly enough. Their beautiful app is completely age-appropriate, ad-free and designed specifically for children so you know they won’t stumble on something they shouldn’t. If they’re a little older (5+) Azoomee (no bias here) is also a great solution. It’s completely safe, with every game and video chosen by educators before it appears on the service. It also focuses on teaching children 21st century skills (like online safety) so they are better prepared for the next depressingly inevitable online danger.
The point is parents do have a choice. They can take their children off these dangerous platforms and give them digital solutions that will solve this problem for good!
-Estelle Lloyd, co-founder and COO at Azoomee
The 11th of October is the United Nations’ “Day of the Girl”, with this year focusing building “A Skilled Girlforce”. 600 million adolescent girls will enter the workforce in the next decade and more than 90% of those living in developing countries will work in the informal sector, where low or no pay, abuse and exploitation are common. Today marks the start of an entire year of effort to expand learning opportunities and calls on the global community to help all girls to transition into the world of work.
Azoomee was founded by parents of three young girls so we have some understanding of the damage gender stereotypes can have on aspirations and opportunities. These girls benefit from seeing their mum working everyday a traditionally male-dominated field. Without role models like this, and with the systemic limitations that girls face around the world such as the expectation that girls don’t need to be in school or practices that alienate girls when they are menstruating, they still face huge barriers. We are proud to join the UN and passionately believe that girls (and indeed all children) have a fundamental right to education.
There’s so much untapped potential in each and every girl: it is our responsibility to provide opportunities for development – especially in communities without access to resources or materials. Technology can be a vehicle for innovative teaching and learning that helps girls to build the self-confidence to put themselves forward for opportunities. At Azoomee, we want girls to fly in the face of the social habits and collective representations that can hold them back. The future of this world depends on girls having the freedom and intellectual development to chase their dreams.
Happily, there are many ways to help break down the barriers preventing girls from attaining skills. With this in mind, we wanted to share a few organisations (and amazing people) that are helping girls around the world:
All of these amazing initiatives are providing girls with opportunities to attain skills for employability and help them mature into amazing women. Check out the link below to find out more about this day and how you can help: http://www.un.org/en/events/girlchild/index.shtml
The school holidays have arrived, the sunshine is (supposedly) here to stay and we thought what better way to celebrate than to give you guys the chance to win LOADS of prizes in our Summer Scavenger Hunt! 🔎
Every Monday we will set you a task based all around Azoomee and everything in the app. You’ll have to work your way through our educational games, watch some of our fav vids and test your internet safety knowledge in our online quizzes. It’s a great way to explore screen time as a family. If you join us on a Monday to take part in our weekly challenges you will be in with a chance to win lots of Azoomee goodies!
And there’s is more… If you complete the challenge each Monday, at the end of the 6-week summer holiday, you’ll be put into a prize draw to win the Scavenger Award and a very special prize, which you do not want to miss out on! The Azoomee app can be downloaded for free from the App Store, Google Play or Amazon Appstore so you won’t need to spend any money to take part.
Worried about the kids spending the whole of the holidays on their tablet or phone? Azoomee time is so much more than screen time – it’s a way to learn new skills like coding, dance and football, to practice safe online behaviour and stay in touch with family and friends safely. As well as instilling the values of being smart safe and kind online, Azoomee contains no ads, algorithms or hidden in-app purchases… just great entertainment for kids. It’s the perfect addition to your child’s summer holiday! 🌞
So make sure you keep your eyes peeled for the challenges which will be posted each Monday on our social channels. Happy summer holidays everybody and good luck! 🍀